E-Commerce Conversion Workshop

£149.00• Early Bird
  • 01:28:03 Hours On demand videos
  • 14 Lessons
  • Access on mobile and tv
  • Full lifetime access

E-Commerce Conversion Workshop

Maximising your conversion rates is essential to e-business success. Ensure your marketing efforts and digital ad spending are effectively converting into sales on your website.

4.8(29 Ratings) 190 Students enrolled
Created by Stuart Scott Last updated Fri, 23-Jun-2023 English
What I will learn
  • The fundamental principles of ecommerce conversion
  • Practical ways to achieve marked improvement in conversion rates
  • Key aspects of conversion analysis, pricing, and payment processing
  • The importance of cross device testing and analysis of feedback data
  • Highly applicable skills to advance your business and career prospects
  • A base of knowledge to significantly improve your digital marketing returns
  • Clear path to achieve your own goals with confidence including Certificate of Completion

Course Modules
14 Lessons 01:28:03 Hours
3 Lessons 00:08:57 Hours
  • Welcome 00:01:34
  • The Impact of Conversion Analysis 00:03:51
  • Conversion Analysis and Digital Ads 00:03:32
  • Choosing Your Analysis Platforms 00:04:13
  • Product Pricing 00:06:02
  • Payment Processors 00:03:02
  • Review Platforms 00:04:46
  • Cross Device Testing 00:06:47
  • Simple Visual Psychology 00:06:05
  • Design vs UX/UI 00:07:11
  • Real Analysis of an Online Shop 00:30:24
  • Bonus - Landing Pages and Buyer Persona 00:03:48
  • Bonus - ePrivacy Cookie Consent 00:04:09
  • Moving Forward 00:02:39
  • An internet enabled laptop, mobile, or desktop, and your email account. We will provide you with guidance and access to any additional software you may require.

Our Ecommerce Conversion Workshop will guide you through the most important elements required to achieve marked improvement in conversion rates for your business. You will acquire critical knowledge in the fundamental principles of e-commerce conversion including conversion analysis, essential pricing and payment processing considerations, cross device testing and ways to evaluate feedback data. 

This workshop provides the practical insight and knowledge you need to ensure your marketing efforts and digital ad spending are effectively converting into sales on your website. These highly applicable skills will help advance your business and career prospects by providing a clear path to significant improvement in returns on your digital marketing investments.

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About the instructor
  • 85 Reviews
  • 187 Students
  • 5 Courses
Stuart Scott is the Business Mentor for Ocademy Global, Web Fuel Agency, and VMS International -- sister companies which share a focus on creating successful online businesses.

Stuart has over 20 years of experience advising online businesses and developed wide-ranging capabilities in the E-Commerce sector. He has worked with large companies including Google, Yahoo, British Telecom and Philips, and provided strategic counsel to numerous successful start-ups.

Stuart specialises in developing actionable E-Business strategies based on company vision, combining innovative, big picture thinking with a strong background in both execution and implementation. His significant experience in large-scale E-Business transformation and performance improvement programs form the basis of his regular conference appearances as an expert speaker on topics including leadership, change management, and enablement.

Student feedback
Average rating
  • 75%
  • 24%
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  • Tue, 05-Oct-2021
    James D.
    This course is well designed and I found it very helpful. This would be a great workshop for anyone else in online marketing looking to improve conversion rates or make the most out of a limited budget.
  • Wed, 15-Sep-2021
    Michael P.
    Definitely learnt a lot. Thank you Stuart and team at Ocademy.
  • Wed, 08-Sep-2021
    Sarah Carroll
    Excellent workshop - the information is presented very clearly and should help with our conversion stats.
  • Fri, 20-Aug-2021
    S. Kaplan
    Stuart is a good mentor and the modules in this workshop are well presented. The part about cross device testing was especially useful as it helped me pinpoint the reason one of our campaigns had low conversion numbers and fix it! Thanks guys!
  • Sun, 15-Aug-2021
    abid allaoua
    Really informative course. I recommend it.
  • Wed, 28-Jul-2021
    Amit K.
    Really good and comprehensive online course. Stuart speaks from experience and definitely shares the content with enthusiasm. Thanks.
  • Sat, 10-Jul-2021
    Kate Easton
    I found this course easy to follow and very helpful. Looking forward to applying the advice!
£149.00• Early Bird
  • 01:28:03 Hours On demand videos
  • 14 Lessons
  • Access on mobile and tv
  • Full lifetime access